Virtuix 360° treadmill for moving in virtual reality

What they do: Virtuix has solved the final barrier to making virtual reality real with the first multi-directional treadmill that lets users physically walk, run, and jump in every direction while comfortably remaining in place supported by their harness.

Why it’s a big deal: Virtual reality is the future. Facebook spent $2 Billion to acquire Oculus Rift last year, and it’s predicted that 85 million head mounted visual displays will be sold by 2018. But virtual reality will never achieve its potential unless users can move in the virtual world just like they do in real life. The Virtuix Omni solves that problem and opens up exciting new markets for VR.

The market isn’t just gamers. Immersive walkthroughs of architecture plans is in the future, and the armed forces have been searching for a truly immersive combat simulator for years. So it’s no surprise they already have interest from Northrop Grumman and Lockheed Martin.

  • $2,200,000: Gross pre-order revenue to date.
  • 4,000+ units pre-sold since Kickstarter launch.
  • 50%60% targeted gross margins on every Omni. Price $699.
  • Top Ten biggest tech Kickstarter campaigns ever when funded.
  • Customers include: US Navy, West Point, & Lockheed Martin.
  • Full production line in Southeast China.
  • Set to officially launch this summer with the Oculus Rift.
  • 8 patent applications filed to date.

Why We Like Virtuix: Because we believe that virtual reality will be an integral part of the way we experience the world in the future, and that can’t happen without a device like the Omni. We need to interact with the virtual world as if it were real, to run, walk run and jump just like we do in real life, and Virtuix has solved that problem, and they’ve done it in a way that works with games right out of the box without any specialized integration. This opens up huge new markets for virtual reality from real estate model walk throughs to effective military training simulations.

Engineering a brand new concept like this has also come with some attractive patent protection, and the team has leveraged their extensive manufacturing expertise to built a sophisticated and cost effective supply chain for their products in Southern China. It’s no wonder they had one of the most successful Kickstarter campaigns ever, and then went on to raise $7 Million from investors like Mark Cuban.

Industry Research: 85 million VR displays are expected to sell by 2018. If even a fraction of these users want to stand and move in VR, then the Omni has a huge initial market. Virtuix’s first niche is the gaming community, but that’s only a small portion of the potential market because there are so many uses for immersive VR.

  • 85 million VR headsets are projected to sell over the next three years.
  • $88.4 Billion are spent every year on video games and accessories.
  • The Omni is cheaper than most game consoles.
  • The global market for military training and simulation is $137 Billion.
  • The combined AR/VR market is expected to hit $150 Billion by 2020.

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